— AIGA Connecticut (@aigact) November 18, 2015
— AIGA Connecticut (@aigact) December 4, 2015
Thank you to everyone who came out to CONNECT and help those in need at our 2015 Holiday Party! We had a great time! pic.twitter.com/mvgTjWZQZP
— AIGA Connecticut (@aigact) December 12, 2015
Each year AIGA Connecticut hosts a holiday party to thank and meet with our membership, as well as collect donations for those in need. We typically try to partner with at least two other local organizations, and, in 2015, partnered with the CADC and AIGA Brand Central.
The graphics for this campaign were created by Rena DeBortoli. I coordinated with her to develop a suite of assets necessary for easy promotion across platforms. I was also responsible for crafting basic copy, configuring and monitoring registration, setting up and designing an email campaign, developing our marketing strategy, and promoting and covering the event on social media.
- Client: AIGA Connecticut
- Responsibilities: Registration, copy, email, web, social media
- Software: Mailchimp, eTouches, Hootsuite, WordPress
- Graphics: Rena DeBortoli
- Year: 2015
Method & Results
- Emails: 3
- Tweets: 5
- Facebook posts: 6
- Attendance: 43/50