Graphics by Rena DeBortoli.

Sample email. Web version viewable here.

About

Each year AIGA Connecticut hosts a holiday party to thank and meet with our membership, as well as collect donations for those in need. We typically try to partner with at least two other local organizations, and, in 2015, partnered with the CADC and AIGA Brand Central.

Process

The graphics for this campaign were created by Rena DeBortoli. I coordinated with her to develop a suite of assets necessary for easy promotion across platforms. I was also responsible for crafting basic copy, configuring and monitoring registration, setting up and designing an email campaign, developing our marketing strategy, and promoting and covering the event on social media.


Info

  • Client: AIGA Connecticut
  • Responsibilities: Registration, copy, email, web, social media
  • Software: Mailchimp, eTouches, Hootsuite, WordPress
  • Graphics: Rena DeBortoli
  • Year: 2015

Method & Results

  • Emails: 3
  • Tweets: 5
  • Facebook posts: 6
  • Attendance: 43/50