Graphics by Suzanne McKenzie.

Sample email. Web version viewable here.

About

This was the inaugural event in AIGA Connecticut’s Social Impact series, which focuses on social enterprise and community building. We invited three local entrepreneurs to participate on a panel, and one to serve as the moderator. The event was held at reSET, a co-working space and mentoring entity based in Hartford.

Process

The graphics for this campaign were created by Suzanne McKenzie. I coordinated with her and our sponsorship director to develop a suite of assets necessary for easy promotion across platforms. I was also responsible for crafting basic copy, configuring and monitoring registration, setting up and designing an email campaign, developing our marketing strategy, promoting and covering the event on social media, reporting on profits, and summarizing the night in a post-event recap. The strategy for marketing this event included heavily incorporating #designforgood, a national AIGA initiative. We also opted to have an early-bird registration deadline, which, in addition to providing savings, entered guests to win prizes.


Info

  • Client: AIGA Connecticut
  • Responsibilities: Registration and billing, copy, email, web, social media, event recap
  • Software: Mailchimp, eTouches, Hootsuite, WordPress
  • Graphics: Suzanne McKenzie
  • Year: 2015

Method & Results

  • Emails: 5
  • Tweets: 10
  • Facebook posts: 10
  • Live posts: 11
  • Attendance: 37/50